Last week, Hollywood icon and occasional social activist Gwyneth Paltrow took on Mario Batali’s #FoodBankNYCChallenge to live on a food stamp budget of $29 for one week.
For me, this conjures an image of the statuesque starlet hauling her sustainably produced, fair trade, organic canvas shopping totes down to Whole Foods for nothing more than a photo op. Apologies to Gwyneth and her fans, but she is, after all, the woman whose Holiday Gift Guide did once famously include a nearly $1,000 cashmere throw blanket. Everyman, she is not, nor will ever be.
Gwyneth tweeted a photo of her weekly food purchase on a $29 budget. It took all of about 29 seconds for the ridicule to start.
This is what $29 gets you at the grocery store—what families on SNAP (i.e. food stamps) have to live on for a week. pic.twitter.com/OZMPA3nxij
— Gwyneth Paltrow (@GwynethPaltrow) April 9, 2015